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Sustainability is about ecology, economy and equity.- Ralph Bicknese


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The Secret Behind the ‘Stache: Lyft and Seattle Ride-Sharing


lyftSo recently I’ve been seeing cars around Seattle with pink mustaches on their grills, as I’m sure most Seattleites have. At first my spottings of the pink ‘stache were few and far between, and I thought I was just seeing the same car, haunting me with its distinctive facial hair. And then I saw this and realized that I had no need to worry about being stalked by someone with a hairy taste in automotive décor. The pink mustache isn’t limited to one vehicle, but is actually being placed on every car whose owner has been hired to be a driver for Lyft, a Seattle-based ride-share service that offers a unique and convenient experience to those in need of transpo. Continue reading